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In 2013, the air conditioning market will show a trend of high opening and low moving

In 2013, the air conditioning market will show a trend of high opening and low moving

After the industry shrank significantly in 2012, the air conditioning market finally turned "cloudy" in the first quarter of 2013. According to the data of Zhongyikang, from January to March, the retail volume and retail sales of air conditioners increased by 17.1% and 21.44% respectively year on year. At the same time, the brand pattern continues to show the development trend of "inward moving and outward retreating", in which the retail volume and retail market share of domestic brands have reached 85.64% and 84.07% respectively. With the implementation of the new national standard of the air conditioning industry in the second half of the year, the industry concentration is expected to further improve. At the same time, explore the three-dimensional and diversified air conditioning channels represented by online sales

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