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In 2013, the air-conditioner market will show a trend of high growth and low development.
After undergoing a drastic shrinkage in the industry in 2012, the air-conditioning market was finally “cloudy and sunny” in the first quarter of 2013. According to data from Zhong Yikang, from January to March, air-conditioning retail sales and retail sales increased by 17.1% and 21.44% respectively year-on-year. At the same time, the brand pattern continues to show the development trend of “within and out”, in which the retail volume of domestic brands and the market share of retail sales have respectively reached 85.64% and 84.07%. With the implementation of the new national standard for the air-conditioning industry in the second half of the year, the industry concentration is expected to increase further. At the same time, the exploration of three-dimensional and diversified air-conditioning channels represented by online sales has begun to take shape. The year is expected to open higher and lower. In 2013, the overall air-conditioning market in China will show a trend of high growth and low development. The main reason for the increase in the air-conditioning market in the first quarter was the low base of the same period of last year, coupled with the implementation of the energy-saving benefits-subsidy policy in the second half of 2012, and the short-term rebound in the real estate market. At the same time, it should also be noted that the air-conditioning market has been affected by the withdrawal of policies and the imminent introduction of new national standards, which has weakened the effectiveness of the stimulating factors that drastically increased the market. At the same time, implementation of the five new rules of the new country will also lead to fluctuations in the real estate market. Therefore, he believes that, overall, the air-conditioning market in 2013 will show a trend of opening higher and lowering throughout the year. At the same time, besides the overall market will achieve a slight year-on-year growth, the market changes in the air-conditioning industry will also be reflected in two aspects. First, corporate inventories must be digested; Second, the potential of the third and fourth-tier markets is still relatively large. According to data from China Excel, from January to March, air conditioners performed better at all levels of the market than last year, with retail sales and retail sales in the third-tier market increasing by 13.25% and 18.92% year-on-year, and retail sales and retail sales in the four markets. The year-on-year increase of 15.61% and 21.87%. Although the overall growth rate of the air-conditioning market in 2013 is no longer the rapid trend of previous years, rigid demand and replacement demand still exist, and the overall capacity of the air-conditioning market will continue to be close to 50 million units. In general, the main factors affecting the air-conditioning market in 2013 are the following: First, policy trends. The phased industrial policy in late 2012 will pick up, which will help restore the home appliance market in 2013. At the same time, stimulative policies such as “energy-saving benefits” have played a significant role in the structural optimization of the air-conditioning industry during the implementation period. These will have a certain impact on the air-conditioning market in the first half of 2013. The implementation of the new national standard in the air-conditioning industry in the middle of the year will also have a profound impact on the domestic air-conditioning market in 2013 and beyond. The second is climate change. In April 2013, the southern region was frequently affected by strong convective weather such as thunderstorms, strong winds and hail, and the air-conditioning market was gloomy year-on-year. In addition to the above factors, Wei Jia believes that in the long run, the overall demand for the air conditioning market in China still exists. This part of the demand is part of the year-by-year release of demand for rigid home appliances from the baby boomers of the 1980s. The other part is the demand for upgrading the air-conditioned city market. In addition, the number of households with 22 air-conditioning products in the rural market is also another potential growth point for the home air-conditioning market.